Publicist - Sports PR & Marketing

• Work as a media savvy and creative PR manager where I write and edit copy for clients, including professional athletes, other sports industry professionals, and entrepreneurs, for a variety of platforms (social, print, video, website, events, etc.) while building my client base of working professionals

• Was most recently responsible for writing the website copy for the launch of The PS43 Foundation, the charitable foundation of NBA Champion, Pascal Siakam, and executing the media distribution plan and writing the press releases for the foundation’s initiatives

Communications Coordinator

• Assisted with Zoom media availabilities and broadcast interviews, compiled daily news clips, and assisted in writing game notes and press releases

• Executed other game day media logistics during home games (pre-COVID) and maintained positive relationships with local and international media both in-person and virtually

• Assisted the team and staff from home during the 2020 NBA hiatus and the NBA Bubble in Florida

Media Relations Intern

• Helped maintain the operations of the media relations department during the Raptors championship season

• Prepared information packets for visiting teams and delivered them to the hotel, as well as put together media credentials and compiled daily news clips about the team and organization

Managing Producer & Host

• Manage the weekly content and workflow of the content team by managing and scheduling writers, hosts, producers, and editors

• Work as one of the faces of The Parleh by performing on-camera work, cover large sporting events on The Parleh’s socials and support content through the creative process from producing to publishing

• Contribute as a writer for The 4% Rising newsletter informing audiences of where and when to watch women’s sports

Media Relations & Social Impact Intern

• Explored avenues for NBA G-League clients in the PR space while working with agents to set up interviews and appearances

• Assisted in the promotion and prospecting of partners for client charitable events and endorsement opportunities

Sideline Reporter & Digital Host

• Serve as a digital host for Ontario Basketball’s social platforms, interviewing subjects live, as well as served as a sideline reporter for 2020 OSBA Finals

• Created social media posts, took photos, recorded videos, and wrote blog posts to create engaging content for online audiences about Ontario Basketball’s community initiatives

Sports Editor & Reporter

• Assigned, edited, and wrote stories about sports at Toronto Metropolitan University and the downtown Toronto community while managing video producers and graphic editors to produce print, television, and digital sports content

• Gave feedback to reporters on story ideas, writing, and interviews with subjects

Production Assistant

• Recorded sports, arts, and news reporter pieces using stock footage from CBC and Reuters while gaining experience on a television newscast

• Assisted in the control room with camera cuts, the sound board, teleprompter, and video switcher to ensure the smooth flow of the weekly news broadcast

Sports Reporter

• Pitched and wrote long- and short-form articles containing analysis of Toronto Metropolitan University’s varsity sports teams by conducting research and in-depth interviews with subjects

• Honed my attention to detail when editing written and visual communication, as well as learned how to take direction from an editor

Sports Editor

• Produced quality Toronto Metropolitan University- and Toronto-based sports news optimized for the web and social media platforms

• Provided guidance to my team of web writers, on-air reporters, and video journalists, many of whom were first- and second-year Journalism and Radio & Television Arts students

Founder

• Wrote a bi-weekly newsletter with game analysis, stat summaries, and interviews updating the student body on the progress of the Oakwood Collegiate senior boys’ basketball team

• Served as the social media coordinator providing audiences with live coverage of games on Twitter